Five content advertising examples from internet dating sites and apps

Five content advertising examples from internet dating sites and apps

Dating sites have a tendency to view a increase in traffic between brand new Year’s and Valentine’s Day.

But it is not merely the dread of February 14, aka ‘singles understanding day’, that gets individuals registering.

As online dating sites solutions become ever more popular – with 15percent of all of the US grownups reportedly having used one – these websites are cleverly making use of consumer need.

Although some bigger online dating sites count on tv or PPC marketing, good fashioned that is old advertising continues to be a terrific way to attract a clientele.

Here’s a glance at merely a couple of examples. Also to discover more with this subject, check always these Econsultancy resources out:

OKCupid

OKCupid was one associated with the online that is first web sites to utilize content to operate a vehicle its general strategy.

The incarnation that is original OKTrends – had been run by the company’s co-founder, Christian Rudder, whom utilized their mathematical history to create the tone associated with weblog.

Essentially, he switched data and individual information into fascinating articles, producing huge interest from on the web visitors as a whole – not only those which consists of primary relationship solution.

The blog has changed, however data and insight from the dating community remains at the heart of its content since being acquired by Match.com.

It regularly articles bigger features, built to poke enjoyable during the perils of contemporary relationship. Continue reading Five content advertising examples from internet dating sites and apps