Intensity of Rivalry (one of Porter’s Five Forces)

Intensity of Rivalry (one of Porter’s Five Forces)

The strength of rivalry among rivals in a business describes the level to which companies within a market place pressure on the other person and restrict each profit potential that is other’s. If rivalry is intense, then rivals want to take revenue and share of the market from a another. Because of this, this decreases revenue prospect of all businesses inside the industry. Based on Porter’s 5 forces framework, the strength of rivalry among companies is among the primary forces that form the competitive structure of a industry. Continue reading Intensity of Rivalry (one of Porter’s Five Forces)